Wednesday, 18 December 2013
Location Recce
Location Recci
Nisha's house: (Living room and Kitchen)
The reason that we chose to film in a house is because it fights with our target audience as you are more likely to see them at home playing on a games console, the location is also very easy very easy for all of us to be able to gain permission for the use of the house. The house also within our budget as we do not need to pay for the use of the house.
Tuesday, 17 December 2013
Pitch Feedback
Reflection
The feedback that we have gotten from our pitch showcased suggestions for improvements on our idea, questions on how we would make the idea of split screen work as it could confuse or not work as well as we would hope for it to so we decided to change the split screen from one shot above the other to the shots being side by side and also positive feedback.
The first improvement that will be made would be the idea for our advert as our original idea would drag out out over the 30 seconds that we have, as our initial idea consisted of the girl who loses the game goes out and buys the bar, however after listening to what the teacher had to say we agreed that it would be in our best interest that instead of leaving the house she goes into the kitchen to eat the chocolate. This will allow the audience to better relate to the advert as you are more likely to go into the kitchen to grab a chocolate bar rather than go out and get one and come back and eat it. Another improvement would be that we should not fully feature the game that we intend to have the characters to play as it may confuse the audience as to what we really are trying to sell to the audience.
We were also asked to re explain the ethos of the brand Cadbury as we had not clearly explained it beforehand so we went more into depth for the reasons as to why we said that the five words we had picked described cadburys perfectly to us, we also had to re-explain our idea as we had not fully describe what would happen in each shot which confused our teachers as they were not completely sure of what are idea consisted of.
Overall all the feedback that we gained from the pitch allowed us to expand our idea to make it relate better to the audience and to fit the chocolate bar better than it previously did, it also allowed us to clearly imagine what would happen so they we have a clear layout and what each shot will contain to get all the ideas we had across.
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