Risk assessment

Voice over script

Location Recce

Location Recci

Nisha's house: (Living room and Kitchen)

       

The reason that we chose to film in a house is because it fights with our target audience as you are more likely to see them at home playing on a games console, the location is also very easy very easy for all of us to be able to gain permission for the use of the house. The house also within our budget as we do not need to pay for the use of the house.

Pre - Production Storyboard

Props

Production Schedule

Crew List

Cast List

Pitch Feedback

Reflection

The feedback that we have gotten from our pitch showcased suggestions for improvements on our idea, questions on how we would make the idea of split screen work as it could confuse or not work as well as we would hope for it to so we decided to change the split screen from one shot above the other to the shots being side by side and also positive feedback. 

The first improvement that will be made would be the idea for our advert as our original idea would drag out out over the 30 seconds that we have, as our initial idea consisted of the girl who loses the game goes out and buys the bar, however after listening to what the teacher had to say we agreed that it would be in our best interest that instead of leaving the house she goes into the kitchen to eat the chocolate. This will allow the audience to better relate to the advert as you are more likely to go into the kitchen to grab a chocolate bar rather than go out and get one and come back and eat it. Another improvement would be that we should not fully feature the game that we intend to have the characters to play as it may confuse the audience as to what we really are trying to sell to the audience. 

We were also asked to re explain the ethos of the brand Cadbury as we had not clearly explained it beforehand so we went more into depth for the reasons as to why we said that the five words we had picked described cadburys perfectly to us, we also had to re-explain our idea as we had not fully describe what would happen in each shot which confused our teachers as they were not completely sure of what are idea consisted of.

Overall all the feedback that we gained from the pitch allowed us to expand our idea to make it relate better to the audience and to fit the chocolate bar better than it previously did, it also allowed us to clearly imagine what would happen so they we have a clear layout and  what each shot will contain to get all the ideas we had across.

Constraints Grid

Chocolate Advertisement PowerPoint

Chocolate Advertisement Pitch

Case Study of Existing Advertising Campaigns researching the role and impact of - Advertising Standards Authority (ASA) and Ofcom

What is the background of the ASA?

The ASA was set up in 1961 when the Committee of Advertising Practice (CAP) established them, this was set up as an independent adjudicator so they could deal with the adverts that had breached the new codes there were made by the Committee of Advertising Practice. 

sources: http://www.asa.org.uk/About-ASA/Our-history.aspx 

What is the role of the ASA  in the regulation of advertisements?

The system that the ASA uses when regulating advertisements is paid for by the industry, who write the rules which the ASA will independently be enforced, however when the are regulating under TV and radio advertising they do this under Ofcom. The ASA is funded by advertisers which is collected by the Advertising Standards Board of Finance (ASBOF) and the Broadcast Advertising Standards Board of Finance (BASBOF)  which allows them to funded appropriately and to continue independently, the company also receive no Government funding so that the tax payer has no involvement in the funds. The ASA regulate magazine and newspaper advertisements, radio and television commercials, they also regulate advertisements on the internet for example banner and display ads.

What is the legal standing of the ASA in relation to Ofcom?

Ofcom established a co-regulatory partnership with the ASA in 2004, due to the 2003 Communications Act which placed a obligation to seek a different form of regulation where it would be practical. This means that whilst the ASA deals with the day-to-day basis for broadcast advertising content standards, other organisations like The Broadcast Committee of Advertising Practice (BCAP) are responsible for writing and maintaining the UK Code of Broadcast Advertising but Ofcom is the organisation that has to check and agree to the major changes to the Code.

Sources: http://www.asa.org.uk/About-ASA/Our-history.aspx

What are the procedures of the organisation?

The procedure for making a complaint begins with the person trying to make a complaint has to check whether the ASA covers the complaint that you are going to make, then you can either submit your complaint online or through another source for example you could text, telephone or write to them. Once you have complained the ASA then provide you with a name of the person that will be seeing to your complaint, who will also be your point of contact, complaints are usually dealt with quickly as they can have minor changes made in no time, however if this is not the case they then have to conduct a formal investigation which will take a considerably longer amount of time. The formal investigation means that the ASA council decides what the judgement for the complaint should be, this takes place with all the appropriate people involved for example the advertiser and the person/people who make the complaint asking them to prove evidence for the claims that they have made about why the ad was appropriate or not.

Source: http://www.asa.org.uk/Consumers/How-to-complain.aspx

What are the key parts of the code governing food and soft drink advertising and children and advertising that you think will be important to bare in mind for your advert?

The key parts of the code governing food and soft drink advertising are to make sure that people like the health professionals and consumers are happy with the adverts and do not have any concerns about the advert.  The ASA are committed to make sure that the ads do not contain that will cause a child any mental, physical or moral harm. However the ASA cannot say whether the product is good or bad but they can make sure that the advert stays within the advertising rules.  In 2007 the industry were shown criticisms and concerns which in turn made them introduce new stricter rules for adverts especially for under 16's though there are more restrictions for primary school children. Children and advertising is crucial when protecting children as the advertisement that is aimed at being shown to a child or being seen by the child has to be appropriate for their age, the advertising rules that the ASA follow for children is strict as children tend to believe everything that they see on the television . The ASA usually work with the majority of advertisers in making sure that the advert is appropriate though the ASA will not hesitate when banning an advert that could cause any sort of harm to a child. When I go on to make my chocolate advert I will have to keep in mind the different factors like the health benefits of the product, the correct information about the chocolate bar that I am trying to advertise to my audience of teenagers, I would also have to bare in mind the price as most people are not going to be willing to pay for a overly priced chocolate bar and it can not be to cheap as i do not want to indirectly promote obesity. 

Source: http://www.asa.org.uk/News-resources/Hot-Topics/Food-and-soft-drink.aspx
               http://www.asa.org.uk/News-resources/Hot-Topics/Children-and-advertising.aspx

Choose at least 4 TV Advertising case studies of (two) problematic food and soft drink advertising and (two) children and advertising

Advert 1: Food and Drink

The Burger King advert begins with a motel sign which is followed by a hand locking the motel door, the advert continues with a close-up of the mans eyes looking very suspicious whilst surveying the area. At 0:04 you see the man continue with his actions by hastily closing the curtains, this is followed by a shot of the man sitting on the floor on the other side of the bed eating his burger. At 0:15 the door starts banging and the man turns in shock towards the door to see a cow standing in the doorway, followed by the man trying to defend himself to the cow but it refuses to listen. The ASA upheld this advert as two viewers complained that the burger that was shown in the advert was significantly larger than the one sold in Burger King stores, this advert was upheld because the advert was misleading as the ASA purchased three burgers and saw that the filling was considerably less than it appeared in the advert. This will be important to bare in mind when producing my advert as I would not to want to mislead my audience with the wrong information about my product.


 
Advert 2: Food and drink

An advert for Rowse Honey viewed in April 2012, begins with a young boy sitting at the dinning table waiting to have his breakfast, at 0:03 he gets up from his seat to get the honey from the cupboard. The advert continues with the boy slightly nodding as if to say that he is ready for the day ahead, the advert then continues with showing the events that the boy goes through during the day an example would be that at 0:10 it shows the boy playing football, doing schoolwork, acting, cooking which included using more if the honey and showing him in class. At 0:22 when the boy gets home you see his mum squeezing honey on the roast chicken, the advert also claimed that it gave natural fuel for busy bees. The advert was upheld as it breached the misleading information code and the substantiation code as the advert did not provide the viewer with any evidence that it slowly released energy which mislead the audience to believe that it did. I will need to bare in mind that when i produce my advert that all the nutritional facts about the chocolate bar are correct.

Advert 3: Problematic children

The advert for a new MTV show The Valleys begins with a girl sitting on a girl on her hands and knees whilst other people are around them, the advert then continues with them dancing. AT 0:04 you see an girl flashing her underwear with a man's hand on her bottom whilst his face leans towards it, this then carries on until 0:07 when you see a man on the bed with his shirt pushed and two women touching him. The advert also previews a man taking of his shirt and flexing his pecks followed buy a women wearing a low cut top flexing her breasts which he proceeds to rub his face in her breasts, suddenly we are shown two women kissing and other women jumping on a bed flashing their underwear. This advert was upheld as it breached the scheduling rule as the advert appeared on television before 9pm as it was not appropriate for children of young ages due to its sexual content. I will have to bare in mind what time I decide to schedule my advert as I would want the advert to appeal to right audience.



Advert 4: Children 

The advert for Mazuma Mobile's Maz Mazuma begins with two children playing instruments whilst the jingle is playing in the background this is then followed by the girl flicking her hair side to side and the boy jamming on the guitar. At 0:03 you then get the graphic of the company flash onto the screen twice so that it stays in your mind, this is then followed by the girl at 0:06 showing a phone to the audience and the boy follows with a large amount of money in his hand.The boy and girl then switch places and she had the money in her hands and his has the phone in his hand, the advert then continues with the boy dipping the girl, at 0:08 the graphics are shown twice again. The advert at 0:17 shows the audience that you could be paid up to £150.00 though at the bottom of the screen is says "Subject to make and model". The ASA upheld this advert as it mislead children into believing that they were able to send the phones of themselves without their parents however they did need parents permission. The advert could impact me when I go on to produce my own advert as I would want to make sure that I do not take advantage of a child's knowledge.

Advertising information

Codes and Conventions

Style:

Humorous:



This advert would be classified as humorous as it is saying that eating maltesers makes you naughty so you are likely to get up to mischief and do something funny like in the advert they put to sleeping men in a compromising position. Humour is used in an advert as this is likely to gather the attention of an audience of any age to do something mischievous.

Surreal:



Surrealism is used in an advert as the younger audience are more likely to find the advert exciting so they will tell their parents about the advert so they can o the same as the people under the clothes are in the advert. This advert is an example of surrealism as you would not see large clothes dancing without someone inside them.

Dramatic:



Adverts use drama as a way of capturing their audiences attention as you are more likely to remember the advert if something iconic and dramatic happens, in this advert it would be the celebrity Jean Claude Van Damme who would appeal to men and women who have seen his films. The scenario also adds to the drama as he is on a mountain with music in the background that slowly but quietly builds up, his voice is also quite deep so it sets the dramatic feel.

Parody:



Adverts also use the form of a parody as the audience will be able to make an association between the other product or situation they has been used before, for example in this advert it is a parody of the Royal Wedding which everyone can associate with as it known about nationally so everyone would remember the advert.

Forms:

Realist narrative:



Realist narrative is used in an advert as they are trying to get the audience to buy the product because the have a similar problem for example in this vanish advert it shows the dancer has a stain in her saree and she doesn't know how to get it out but with the help of vanish it comes out so this would appeal to Indian women as they are the people who would buy it for sarees.

Anti realist narrative:



Anti realist narrative is used in an advert as you would not typically see a car being made out of cake so this would gain the audiences interest as they would like to see how it is done, this would appeal to youngsters as they are likely going to try and see what cakes are used and if they eat those cakes.

Animations:



Animated adverts are used as they make the advert more intriguing as it makes you wonder what the advert will be about so it keeps you engaged until the end as you want to know what it is about, animations also make the advert seem  peaceful and calm which has a calm vibe to it so you can enjoy it without the music distracting you from the advert.

Documentary:



This advert would be considered a documentary as it is filmed in the style of a documentary as it talks to the 'police officers' about what is happening it also give you facts about the product and about the place where you can save marmite from neglect. This advert would make you watch it as it is not clear what it is about at the beginning.

Talking head:



Talking head adverts are used to give the audience more information about certain topics for example in this advert it talks about debt and how the company can help you with your problems so this would appeal to an older audience as they are more likely to want to know how to fix problems like debt and finance issues to be able to support their children.

Stand alone:



Stand alone adverts are used to make the audience remember the product they are trying to sell so they make sure that they do not make a similar advert so that every time someone sees the advert they think of the product in the advert and what the product means to others. For example in this avert you see one boy travel through different eras but with the same bread showing the importance of the bread.

Series:



The BT Infinity adverts are a series of adverts as they continue from the previous one for example it shows Joe and Anna move in then it follows with them living there and Adam getting a girlfriend, this kind of advert makes the product  more memorable as it is made to be like a story so you are more likely to remember what has happened previously.

Techniques and Associations - Line of appeal

Techniques and Associations - Line of appeal 

Overt:

The advert for this Yorkie bar would be aimed towards middle aged men who work everyday for example middle class people. The technique that is used in this advert would be overt as you can clearly see the message that the advert is trying to get across which is that with Yorkie you have the strength to do strenuous tasks for example they show the strength he needs to carry all the shopping by himself. At 0:08 you see that some of the handles of the shopping bags are slipping or ripping but he manages to carry on holding them, then at 0:15 you see the man manage to get his keys out of his pocket and open the door. The advert then carries on with him taking the Yorkie bar out and taking a bite out of the bar with the graphics 'MAN FUEL FOR MAN STUFF', showing that it is specifically sold for men which shows that the technique does make the advert appeal to men as all the shots are of the man carrying shopping, opening the door, dropping the shopping and then eating the bar.

Hidden:



This advert would appeal to both men and women as most people are likely to have a credit card, though this would appeal more to the younger audience as you would not typically see the older generation on a water slide of this extent, the socio-economic group that this would appeal to would be people who belong to the C1 group as the advert begins in an office. The technique that was used in this advert would be hidden as the message that is in the advert is not very clear as they are not only promoting the card but they are also promoting that you can have fun no matter what job you are doing for example the fact that he spends the majority of the advert on the water slide shows the amount of fun you can have. This would appeal to the audience as it shows his journey from leaving work till he gets home for example at 0:28 he passes through a superstore and buys a banana, then at 0:38 he passes through a library them through a station and a bus stop to reach his house, which is what most people are likely to do when they leave work.

Emotional response: Compassion



This WWF adopt a polar bear advert is most likely to appeal to children and young adults as it is likely to pull at their heartstrings and make them feel sympathy for the polar bears which entices the audience to want to adopt the polar bear. The technique of this advert would be compassion as the advert gives you certain facts and rhetorical questions like "Are you ready to say goodbye to the Polar bear?" and other statements like "We need to protect them", these imply that it is partly our fault that the extinction of the polar bear so we need to be the ones that save them from extinction. The use of this technique will make the audience feel as though they need to fix a mistake that was made, especially for kids as they would never be able to see a polar bear if it goes extinct so they would beg their parents to adopt one.

Emotional response: Self-perception/social position



This mars advert would appeal an all male audience of a range of ages as kids would want to be him similarly with some grown men who would aspire to be as it may be their dream to play or attend a real football match, this would usually apply to men in the middle class and are in the C2/D socio-economic class as they are the people that are most likely to go to a match on a regular basis. The technique used in this advert would be self-perception/social position as this would appeal more to people would be able to attend as the man who eats the mars bar is just a regular man who manages to gain the confidence to play at a real match at 0:32 - 0:38 shows him celebrating with actually England football players which would be any fans dream.

Celebrity endorsement:



This Pepsi advert features Beyonce which will appeal to women as they aspire to be Beyonce, Beyonce is well know in many countries especially the USA and the United Kingdom as she is a well known singer, know for her assets and her relationship to famous rapper Jay Z, the audience both men and females alike find her attractive and as she is still young so that appeals to the male audience as they are likely going to want to be with her. The technique used here is celebrity endorsement as they have specifically used Beyonce to increase the sales of their product and the fact that they have used her different outfits from her previous music videos to show that she can still dance as well as she used to.

Codes and Conventions

Television adverts use various different codes and conventions to make the audience feel various different emotions while watching the advert:

Shock/surprise and sympathy are used together in an advert as you would mostly be shocked or surprised by the message the advert is trying to get across and they usually use those emotions with sympathy as they work hand in hand with another so they makes the advert pull at your heartstrings. An example would be the 'anti smoking advert' as it clearly shows that smoke can get anywhere and that we all breathe it in.

Annoyingness and catchiness is when the advert uses music and images that make the advert catchy but after a while the advert can become quite annoying as it sticks in your head, an example of this would be the confused.com advert , as the tune stays in your head after it has finished.

Celebrity endorsement is used in adverts as the audience are more likely to want to purchase that product when they know a celebrity has used or produced it, for example Cheryl Cole who is advertising hair dye for L'Oreal which would appeal to the female audience that would like to or already dye their hair.

Music is a key part of an advert as the choice in music is what allows the audience to be able to feel the message that is being put across, for example the music in the John Lewis advert where they begin with a baby and show her journey as she grows older which matches the song 'She's Always A Woman'.

Strong message is when the advert is quite serious and is trying to get an important message across to the audience to stop them from doing something that could harm other an example of this would be the adverts about abuse, which asks the question "would you stop yourself".

Aspiration is usually seen in an advert when the producer of a an advert knows that a certain topic or person is what the audience aspires to they include that in the advert so that they can give the audience a bit more hope to be what they really want, an example would be the Pepsi football ad as it makes boys want to aspire to be them and to drink Pepsi like they do

Humour is often used in adverts to make the advert the advert seem less serious and more entertaining for the audience as it is more likely to catch the audiences attention if it is humorous, an example would be the 'Time for change advert'

Animal factor is used in adverts to make the product that they are trying to sell, an example of this would be when the 'Be more dog' advert as they show in the advert that without O2 your life is boring and nothing new will happen in your life whereas with O2 you are able to do things you could not before

Nostalgia is a convention that is used to make the audience remember important memories of their past that make them feel good, an example would be the Richmond sausages advert which shows that he will always go back home.

Intertextuality is commonly used in an advert so that it will replicate a certain scene or shot in a movie so that it registers in the audiences head as something they have previously seen and to make them want to buy that product more, an example would be the 'Cadbury fingers advert' as this mimics a scene in 'Death becomes her'. 


Camera angle and shot: The advert uses various different shots and camera angles, for example is uses close up's of the boy getting the chocolate out of the calendar as he counts down the days to Christmas showing his impatience especially when the show his face when he realizes that he has a while to go until it is Christmas. There is also a long shot showing the boy trying to pass time while he waits for Christmas to arrive showing the importance of this time of year.

Editing: The editing of the advert flows well with the changes of the shots as the music is slow the use of many shots emphasizes just how much Christmas means to the little boys in the adverts and it allows the younger audience to be able to relate with the boys as that is how they most likely feel when they know when Christmas is dawning and they are bugging their parents to know what they are getting for Christmas.

Lighting: The lighting of this advert changes with the images as it helps to keep the pace and to show the emotions that are being put across the to make the audience feel all the emotions at once, the lighting also changes for the time of day to show how slowly the days are moving along until it gets to Christmas when the lighting is brighter than before.

Music: The song that is used in this advert is "Please, Please, Please, Let Me Get What I Want", which was originally sung by The Smiths but in the advert covered by Slow Moving Millie. The song is slow and fits the advert as it is trying to emphasize the meaning of Christmas, that you should gift others with love as it means more to the people you love. The music also implies that it is the one day of the year that you can get what you want if you behave and gift others.



Camera angles and shots: The camera shots in this advert are mostly close ups which emphasize the pizza and its topping for example at the beginning it shows fresh tomatoes followed by the tomato sauce that is made with the tomato showing the use natural produce. This is then followed with the rest of the ingredients like the dough, the cheese and the pepperoni, this helps to gain the audiences attention to entice them to buy the pizza.

Editing: The editing of this advert flows well with the shots moving smoothly and in a way that makes the food look delicious and mouthwatering so that you want to go out an buy it and enjoy all the pepperoni by showing the pepperoni on the pizza where it falls perfectly which makes the editing fall into place with each shot that we are shown making the pizza look desirable.

Sound: Throughout the advert there is a voice over which tells you what each shot is about so they tell you about the tomatoes being rich and when mixed with herbs they become a delicious sauce, they carry on with all the ingredients and how they are made. Whilst this is happening there is background music which makes the advert seem more enticing to the audience so they go our and buy the product. 

Research purposes

Characteristics of Advertising

Benefits offered:
The benefits that are offered in this aero advert are that it is pleasurable as the rapid melting of the chocolate allows you to have immense pleasure and flavours in your mouth as there are a range of different flavours. The graphics also say "Have you felt the bubbles melt?", showing the audience that they should go out and try it because it is the bubbles that cause the chocolate to melt the way that they do, and the ending voice over tells you that there are single bars so you can enjoy the pleasures of the chocolate on your own.

Advantages over other similar products:
The advantages of this product over other types of chocolate is that it melts quicker than other chocolate products for example another advert that would be similar is the minstrels advert which shows the two women sitting waiting to watch a show with a bag of minstrels between them it is later revealed that they were watching a raunchy show which echoes  the aero advert as it features a half naked man but this shows him with water droplets so it echoes the representation of melting.

USP:
The unique selling point of this product is that the chocolate melts in your mouth unlike many other chocolates which you would have to suck on the chocolate for it to start melting an example of this from the advert would be from 0:06 - 0:10 when he describes that when it gets to body temperature it starts to melt so it not only melts in your mouth but it also starts to melt before you put it into your mouth. This is then repeated later during 0:15 - 0:24 when he tells the ladies that it increases the pleasure when it melts faster this is followed with two women voice overs saying that that explained why there were bubbles and the other woman had zoned out whilst he was speaking because of his physical appearance. 

Lifestyle appeal:
The lifestyle appeal of this product is that for women between the ages of 20 -35 as seeing a man half naked would immediately grab their attention from the beginning when he throws the towel and then when he sits on the couch so you can see him sitting on the couch at 0:13 - 0:23 which also shows a close-up of his face allowing you to see him eating some of the aero bubbles and the look of delight and the raise of his eyebrows in a cheeky manor after he had the chocolate.

Brand identity:
The brand identity of this product could be described as saucy and sensual as they man in the advert is only wrapped in a towel for the duration of the advert showing just how pleasurable the chocolate are, also from 0:00 - 0:02 you see the man drying his hair and then goes on to throw the towel to the side showing that he had just gotten out of the shower showing just sensual the chocolate is. The mood that is set is quite romantic as the way that he speaks is deep, low voice which would immediately capture the attention of the audience for example when he speaks from 0:03 - 0:10 when he describes the temperature and that it melts once it reaches the temperature.



Benefits offered:
The benefits that are offered with this product is that they are trying to promote healthy living as a graphic in the advert that says "LIVE LIKE GRANDPA DID: MOVE MORE, EAT WELL, TAKE IT EASY", this shows that are trying to get you to eat healthier but to have a treat once in a while by having coca cola like their grandpas did. Another benefit offered is that you can follow in your grandpas footsteps and to be exactly like him by doing similar jobs, and eating similar foods.

Advantages over other similar products:
The coca-cola advert has an advantage over other similar products as they have made their advert different to others instead of using cartoons/animations to make it appeal to the audience they have used real stories about grandparents and their grandchildren to show that it runs in the family and that everyone does drink cola. They also further this by showing pictures of other families drinking to show the similarities between that family and other families which also promotes family life and the relationships between grandparents and grandchildren.

USP: 
The unique selling point of this product is that whilst it is trying to promote their product they are trying to also promote healthy living as they show the differences between the grandpa and his grandson an example would be from 0:07 - 0:11 this shows that there is a difference as one has breakfast but the other only has a bite and a travel mug of coffee in his had before he leaves which is then followed by their way of getting to work as one rides his bike whilst the other drives his car. Also at 0:20 you see a clip of them both having a snack, the granddad having an apple whilst his counterpart was having a bag of crisps, this is similar when they are having dinner as one has a homemade meal and the other had a microwave meal.

Lifestyle appeal:
This appeals to the audiences lifestyle as they are shown that they can have a healthy live and still treat themselves once in a while as it appeals to people of all ages for example children are going to ask their grandparents questions of their past to see what they did as they may want to mimic them like the advert showed them, also the grandparents may be reminiscing over their past and their youth feeling nostalgic over times that have passed. This is shown when they show other families 0:52 with the graphic to enjoy life and they follow with other families until 0:56 showing it could be anyone.

Brand identity:
The brand identity of this product would be active, the work hard ethic and to also have fun as they are the different things that the advertisement are trying to promote to their audience, this is because the advert is mostly done in split screen and to show the similarities and the differences between the two and their lifestyles. Throughout the advert you can see that both men work hard to make a living but in their own way, the advert also uses graphics like "LIVE LIKE GRANDPA DID: MOVE MORE, EAT WELL, TAKE IT EASY" and "DON'T FORGET TO ENJOY LIFE", these show that you should work hard and you should also rest and equal amounts of time for fun.

Research methods Unit 3

Memorable Adverts

Memorable Adverts

This advert is memorable as Toy Story is a well known movie so people of all ages already know about the movie, this makes it effective when selling due to kids loving this film and if they see one of their favourite films doing an advert they are more likely to ask their parents to buy the product. The sound during the advert fits it perfectly and changes when it needs to give it a certain effect, the editing is well done as it transitions smoothly from one image to another.



This advert is made memorable because of the dancing trolls as it is not something that you would normally expect to see on a advert, it is also made memorable because of the way that the four men in the video are dancing as they are dancing unusually and its quite funny. This makes it more effective to be sold as people are likely to be entertained by this are more likely to buy this, the song also makes it more effective as it will branch out to Asians as they will recognise the song. The technical strengths of this advert are the sound as it fits well, the editing is also well done as it flows well with the graphics and the shots.



This advert is memorable as the objects speaking in the advert do not actually speak so it makes it more entertaining as well as the accents because it adds to the humour of the advert, this makes it more effective to be sold as it will entice kids as well as parents because the kids will beg for them to get the car. The technical strengths of this advert are its graphics because they are not to big so that it doesn't cover the screen allowing you to see the advert properly, the sound is also good as matches the advert.



This advert is memorable as it features Usain Bolt racing another person to prove that Virgin broadband is better than any other broadband, the racing is more memorable as it shows just how slow others are, this is effective as Usain Bolt is an Olympic gold medalist  so seeing him in the advert is more likely to get an audience of their seats wanting to getting the broadband. The technical strengths of this are the camera shots as it keeps the pace and allows it to move smoothly.



This advert is memorable as it shows the similarities between the lives of people back in the day and now, showing that even though time had moved on everyone still drinks coca-cola, the advert also shows that kids learn from their grandparents. This makes it effective when being sold as kids will want to be the same as their grandparents, the editing of this advert is smooth so the the transitions work well and the split screen is in time which makes it look more sentimental.



This advert is memorable because it has Dawn French who is an iconic comedian so it makes the advert more memorable especially when she says that "It's not Terry's, its mine" showing that nobody can resist the chocolate. It is very effective in selling its product as you can have it all to yourself and not have to share it with others because it so tasty. 



This is a memorable advert as the mobile network messaged all their customers to come down to Liverpool Street Station to dance along to the music being played with professional dancers to advertise the mobile network, this makes it more effective when being sold as people will instantly think of this advert when they go to buy it. The technical strengths would be the song changes as it transitioned smoothly and the songs worked well with the advert.



This advert is very memorable as the 'zingy' the orange energy blob was all people spoke about when the advert first appeared because it was cute and hopped around everywhere, this meant that when EDF were trying to sell their product they new they would have everyone hooked from the get go because of the Zingy. The technical strengths of this video is the music as it is fits the advert and the transitions between the different shots.



This advert is memorable as the kids in this advert are able to keep the eyebrows going to the beat which makes the advert more entertaining for both parents and kids as they would want to try and do it themselves. This would help sell the product as kids would immediately want their parents to go out and get them straight away as they would think that the chocolate is the reason they can move their eyebrows. The music is good as as it allows them to move their eyebrows to the beat and the different camera shots are good.



This advert is memorable because when you eat Doritos you do not expect to have a mariachi band in your living room singing. This would be aimed towards an audience that knows of the song and eat Doritos as others may not understand the meaning of the advert.