Codes and Conventions

Style:

Humorous:



This advert would be classified as humorous as it is saying that eating maltesers makes you naughty so you are likely to get up to mischief and do something funny like in the advert they put to sleeping men in a compromising position. Humour is used in an advert as this is likely to gather the attention of an audience of any age to do something mischievous.

Surreal:



Surrealism is used in an advert as the younger audience are more likely to find the advert exciting so they will tell their parents about the advert so they can o the same as the people under the clothes are in the advert. This advert is an example of surrealism as you would not see large clothes dancing without someone inside them.

Dramatic:



Adverts use drama as a way of capturing their audiences attention as you are more likely to remember the advert if something iconic and dramatic happens, in this advert it would be the celebrity Jean Claude Van Damme who would appeal to men and women who have seen his films. The scenario also adds to the drama as he is on a mountain with music in the background that slowly but quietly builds up, his voice is also quite deep so it sets the dramatic feel.

Parody:



Adverts also use the form of a parody as the audience will be able to make an association between the other product or situation they has been used before, for example in this advert it is a parody of the Royal Wedding which everyone can associate with as it known about nationally so everyone would remember the advert.

Forms:

Realist narrative:



Realist narrative is used in an advert as they are trying to get the audience to buy the product because the have a similar problem for example in this vanish advert it shows the dancer has a stain in her saree and she doesn't know how to get it out but with the help of vanish it comes out so this would appeal to Indian women as they are the people who would buy it for sarees.

Anti realist narrative:



Anti realist narrative is used in an advert as you would not typically see a car being made out of cake so this would gain the audiences interest as they would like to see how it is done, this would appeal to youngsters as they are likely going to try and see what cakes are used and if they eat those cakes.

Animations:



Animated adverts are used as they make the advert more intriguing as it makes you wonder what the advert will be about so it keeps you engaged until the end as you want to know what it is about, animations also make the advert seem  peaceful and calm which has a calm vibe to it so you can enjoy it without the music distracting you from the advert.

Documentary:



This advert would be considered a documentary as it is filmed in the style of a documentary as it talks to the 'police officers' about what is happening it also give you facts about the product and about the place where you can save marmite from neglect. This advert would make you watch it as it is not clear what it is about at the beginning.

Talking head:



Talking head adverts are used to give the audience more information about certain topics for example in this advert it talks about debt and how the company can help you with your problems so this would appeal to an older audience as they are more likely to want to know how to fix problems like debt and finance issues to be able to support their children.

Stand alone:



Stand alone adverts are used to make the audience remember the product they are trying to sell so they make sure that they do not make a similar advert so that every time someone sees the advert they think of the product in the advert and what the product means to others. For example in this avert you see one boy travel through different eras but with the same bread showing the importance of the bread.

Series:



The BT Infinity adverts are a series of adverts as they continue from the previous one for example it shows Joe and Anna move in then it follows with them living there and Adam getting a girlfriend, this kind of advert makes the product  more memorable as it is made to be like a story so you are more likely to remember what has happened previously.